When you think of social media, it’s easy to assume that all users are millennials or gen-z posting pictures of their daily adventures. However, the reach and impact of social media have been expanding, now with a global reach of 4.74 billion users.
Therefore, your brand must recognize the power of social media as an advertising or branding tool. Instead, you need to put your company in front of more potential customers through these channels.
Social media has become a channel for businesses to reach customers and an essential part of the brand identity. With more and more consumers connecting to the internet and joining social media networks, your business mustn’t be left out in establishing your brand identity online.
You might not understand why increasing your social networking presence is essential, but you should know that an excellent social media presence has many advantages if used wisely.
Nonetheless, creating and maintaining a solid social media presence isn’t always easy — especially when juggling all your other marketing activities simultaneously.
Are you finding it challenging to increase your following? Do you feel you are not getting the exposure you deserve? Are you not making as many sales as you planned?
Don’t panic; with strategic planning, thoughtful collaboration, and strong execution, you can build a solid foundation for long-term success with social media as one of your primary tactics for growing your business.
Follow these tips to grow your social media presence right away:
- Have goals
Set goals for your page, whether you are a creator or a brand. These social media marketing goals will help determine what to do to reach them. Ask yourself: What do I want to achieve on social media? Where do I want to see myself or my brand in a few months or years?
The idea of having business goals as a creator or brand is to help keep you on your toes and focused. Set realistic, relevant, and attainable goals and work towards them.
Whether it’s batch-creating content every weekend, posting 2 to 3 times a day, or reaching out to your audience each week, stick to it. As they say, little drops of water make a mighty ocean. Step by step, you will achieve what you want.
- Find the target audience
After setting your goals, outline your target audience. Everyone isn’t your audience because not everyone will like your content or needs your service.
So, you must find the right audience for your content or the customers for your service or product. This way, you can market your product or service to the right buyers, and in the end, you build stronger relationships with your audience.
Your target will help determine your brand voice, profile information, and your type of content. Put in the effort to find your audience, understand their challenges, and offer them the solution. It helps you know your purpose, and content creation becomes much more manageable.
- Show the face behind the brand
One of the biggest mistakes in a social media marketing strategy is hiding. Brands that are faceless and have zero personality receive less attention because they appear uninteresting. People love to see transparency in brands and creators. They want to get to know the person beyond the logo, and they want someone they can relate to.
Many brands have developed a cordial and friendly relationship with their audience, which has gone a long way toward growing their social media presence. Customers don’t like brands that come off like robots. They prefer to see the human behind the brand.
- Build genuine relationships
Building genuine relationships with your audience is the beauty of social media. Most businesses with such relationships thrive. Engage with your audience, comment on their posts, share their content, and respond to comments. This way, your efforts will be reciprocated and ultimately put you at the forefront of growing your social media presence.
Put more effort into building valuable relationships, and the rest will follow. It’s better to have a solid relationship with 1,000 supporters than with 10,000 followers who are not interested in or supportive of your content.
- Create high-quality content
Quality content is essential to establish a strong social media presence. It helps you build a brand identity that resonates with your target audience while also helping you increase brand awareness.
First, decide on the right social media platforms for your business. They should be where your potential customers are spending time and where you can easily find your target audience.
Next, create engaging content that resonates with them. You can do this with text posts, images, videos, GIFs, live videos, or a combination of these. When choosing what kind of content to create, keep these three things in mind: who, what, and why.
For the who, identify your target audience. What kind of content do they typically engage with? What topics are they interested in? What type of language do they use? What would help them?
Last, consider why you’re creating this content. What is the goal behind it? What do you want your audience to walk away with after reading or watching it?
- Build a strong brand presence
To build a strong brand presence on social media, you must create a consistent look and feel across all your channels. This includes your website, social media accounts, emails, and brand identity materials, like your business cards and flyers. When first establishing your brand identity, take some time to brainstorm on the overall feel of your brand.
Ask yourself: What emotions do you want your brand to evoke? What are your company’s mission and vision? What are your brand values? What is your brand name? Next, create a style guide to help you maintain consistency across all of your brand materials.
This will help your social media channels stay true to your brand identity. Not only does consistency in your social media channels allow you to build a strong brand presence, but it’s also essential for improving your conversion rates.
- Use ad platforms
You can pay to promote your posts through various social media platforms. This can be a great way to drive traffic to your site—and can even be used as lead generation.
Your first step is to know what your spending limit is. You don’t want to go overboard on these platforms. However, if you want your social media presence to succeed, you must invest in paid advertisements.
The platforms will help you with targeting your ads to potential customers. Instagram, for example, allows you to search for specific, relevant hashtags and then select how you want your ad to be shown. You can target users near your location or those interested in your industry.
Social media isn’t going anywhere soon. That means that businesses need to adapt their social media strategy as well. When it comes to growing your social media presence, it’s essential to understand that it won’t happen overnight.
It’s a long-term strategy that requires dedication and commitment. As long as you’re strategic, consistent, and authentic in everything you do, you can strengthen your social media presence and build a loyal social following.
The best part? You don’t have to do it alone! A lot of our clients have asked us to build a focused team, manage it, and provide them access to it on-demand, and we did it!
Our Shared Services Center is a fully capable, bilingual, expert team of marketing specialists. We offer a fixed number of hours per month to entrepreneurs in flexible plans with no strings attached. You can look at our packages here to find the one that meets your necessities. Our marketing experts can help you create your marketing plan and execute it.
Soon, you’ll notice how much your business has grown and gained social media success! If you have any doubts about us and our services, contact us!