How to Sell Online When You're a Small Business

5 minute read

written by Cápita Works

Oct 31, 2022

The internet has changed the way we shop. Instead of buying clothes and accessories from department stores, we now buy directly from small businesses that sell their wares online. The growth of e-commerce is good news for small businesses, as it gives them a new opportunity to reach customers they would not otherwise have been able to attain. If you own a small business, you can take advantage of this trend by setting up an online store to sell your goods directly to customers.

This article will advise you on how to sell online if you're a small business. Small businesses are dynamic organizations that can grow their products or services differently. If you want to expand your business but are still waiting for massive growth, selling your goods online is an excellent option.

Read on to learn more about how to sell online as a small business and insider tips on implementing these strategies in your own business! 

Determine the type of online business you want to be

Before you jump into the specifics of how to create an online business, you need to decide what kind of online business you want to be. The first thing to consider is if you want to be an online retailer or an online publisher.  

  • An online retailer sells physical products, like clothing, bags, or books. They may also sell digital products, like e-books, audiobooks, software, or subscriptions to online services.  

Online retailers often have a storefront where customers can purchase products and services.

  • An online publisher creates content, like articles, videos, podcasts, or images. This content could be about anything and aimed at any audience.   

For example, a publisher could create content about baseball, travel, gardening, or child development.

Plan your content marketing strategy

A large part of the success or failure of your online business will hinge on your marketing strategy. You must engage your customers and potential customers through content marketing to gain traction and sales.   

Using the following internet marketing strategies, you can promote your products and services, build your brand, and create positive relationships with your customers, partners, and vendors.

  • Create an email marketing campaign to nurture your customer relationship, encouraging them to buy your products.   

You can also use email marketing to grow your list of subscribers, enabling you to reach a wider audience and sell more products in the future.

  • Create compelling and helpful blog posts that inform, educate, and entertain your readers. A blog is an excellent way to drive traffic to your website and generate sales leads.   

Optimizing your blog posts for search engine results can increase your website traffic and generate more sales leads.

  • Create engaging and informative videos that demonstrate your product or service and help your customers solve their problems, with clear calls-to-action at the end that direct your viewers to buy your products.   

Post the videos on your website and share them on social media platforms like Instagram, Facebook, and Twitter.

Use video to engage and educate your audience  

Videos are ideal for marketing your products and services and educating your customers about what you have to offer. While many people buy online, many still need to be more confident. Video can help close the sale for you, showing your customers your product and how it works.  

Online shoppers want to feel confident in their purchase and know they are getting a good deal. Video provides a way to demonstrate a product's functionality and gives your customers a sense of the quality of the product. A video doesn't have to be complicated or expensive to make. You can record a video on your phone or use a low-cost video editing service. You can post your video on your website and distribute it on social media and video channels. 

Build a website that reflects your brand 

Your website is your online store. It's the place where your customers enter your world and purchase your products. Your site should reflect your brand with consistent and appropriate imagery, messaging, and tone.  

Your website should also be SEO friendly, meaning search engines like Google and Bing can find your website, and it will appear at the top of search results. You can also use paid advertising to get your site in front of customers.  

A professional website can also help you secure online financing, which can help you grow your business and reach more customers. You don't need an expensive website builder to get started. There are many options available to small business owners with limited budgets. You can also hire a freelancer to build your site for you, which can be a more cost-effective option in the long run. 

Scaling up without rising costs

You may have to wear multiple hats to cover different roles as a business owner. As your business grows, you may need to ask for help and delegate tasks to focus on your core business. You may have to start offering customer service or get a marketing team to help you drive sales.   

However, expanding your team and scaling your business doesn't have to break the bank. With Cápita Works, you can access a world of resources at a fraction of the cost. You can hire one of our virtual assistants to help you with customer service on your site and save up to 75% on salaries. 

Find the right e-commerce platform for your business

Various e-commerce platforms are available that make it easy to sell goods online. You can use any website platform, but you may need extra steps to customize your website. There could be limitations to what you can do and more significant costs involved with customizing the site.  

There are many e-commerce platforms to choose from. You can select from a wide array of cost, function, and ease of use options. You can also use a multi-channel e-commerce platform to help you sell on multiple sites and marketplaces, like Amazon, eBay, and Shopify. Multi-channel e-commerce platforms offer more advanced tools and services and sophisticated analytical capabilities. 

Summing up

Online sellers face stiff competition from big brands, but they also have access to more customers than ever before. Small businesses can win by creating engaging content and focusing on customer service. So you need to be smart about your marketing strategy and ensure your website is ready for the masses.  

You can learn more about Cápita Works or contact us at for more information.  


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