Virtual Assistants for Digital Marketing: What They Do and Why You Need One ‍

Virtual Assistants for Digital Marketing: What They Do and Why You Need One ‍

5 minute read
Cápita Works
May 24, 2022
Cápita Works
May 24, 2022

In an increasingly digitized world, digital marketing has become the cornerstone of any company's marketing strategy. Every marketer knows that a solid and constant stream of traffic is needed online to succeed. But keeping up with the fast-paced world of digital marketing is not an easy task for everyone. Virtual assistants are just what you need to increase your company's visibility and take it to the next level.  

Virtual assistants (VAs) can help you manage your marketing efforts at a lower cost and more efficiently than if you tried to do everything yourself. They can also free up your time to work on other essential aspects of your business. A virtual assistant will take care of several tasks for you to have more time and energy for the activities that are more directly related to growing your business and increasing its revenue. 

As per our client's request, the increased need for digital marketing even led us to develop our Shared Services Center (SSC). It is an on-demand team of virtual assistants managed by a marketing coordinator, so you don't have to deal with different people. It is composed of a group of specialized professionals essential for today's marketing disciplines, or as we call it, "the muscle." Because while we know marketing operations are crucial, you may not have enough workload to justify hiring a full-time employee for each role. This is why we offer different packages with flexible hours to cater to your business's needs.

What is "the muscle"?

The group of specialized professionals that can help deliver laser-focused results. Some of them are:   

  • Content creator- A VA can create compelling and exciting content for your blog, website, and social media channels. They can write copy for your website and create posts for various channels, such as articles, guides, and helpful tips.
  • Social media manager - A VA can help you manage your social channels and schedule posts. They can also assist with customer care on those channels, respond to comments, moderate the channel, and run paid campaigns on social media.
  • Graphic Designer - A VA can help give your brand visual identity and communicate its message by designing high-quality content.
  • Video editor - VAs can create videos to help you achieve your marketing goals and tell your story. They can also create ads and produce video content for your website.
  • SEO and keyword research - VAs can assist with keyword research and SEO, which is crucial to increasing your online visibility.

Benefits of a Virtual Assistant for Digital Marketing   

There are many benefits to hiring a VA for digital marketing, including:

  • Reduced costs - Hiring a VA can help you save money by reducing your marketing costs. With Capita Works, you can hire a nearshore VA or through our Shared Services Center for lower rates than what you would have to pay a full-time employee.
  • Increased productivity - VAs can free up your time to focus on other essential aspects of your business.
  • More flexibility - VAs can help you achieve your marketing goals without having to be physically present in the office at all times. You can hire people based on their skills, not their location.
  • Expertise in different areas - Through our SSC, you can hire a VA who specializes in a particular area and can help you achieve your goals faster and more effectively than if you tried to do everything yourself.
  • Expertise in technology - Digital marketers can be beneficial for your website and social media channels. They can assist you with any issues related to technology so that you can focus on other areas of your business.   

How do VAs increase your company's presence and revenue?

When you work with VAs for your digital marketing needs, you can set up systems and processes to make your marketing efforts much more consistent and streamlined than if you were doing it yourself. This means you will have a more consistent flow of traffic coming to your website and a higher conversion rate. Which, in turn, will increase your company's presence and revenue.The increased traffic will allow you to generate more leads and bring in more revenue. The higher conversion rate will also help bring in more revenue as you will be getting more money per sale because your conversion rate is higher. These things lead to higher income for your company, which is the ultimate goal. 

Hiring a VA Firm

When choosing a virtual assistant firm, you should look for one that can provide you with the services that you need. If you wish to hire through Capita Works, you can see our packages for our shared-services center that offer flexible hours for our on-demand team with the different services we offer here. On the other hand, if you wish to fill a specific seat in your company with a virtual assistant, you can read more about our services and the frequently requested positions according to each industry here.   

Bottom line

A virtual assistant can help you with many aspects of your digital marketing efforts and make your life easier. Hiring a VA for your digital marketing needs can be an excellent decision for your company. VAs can help you increase your company's visibility and revenue by setting up better systems, finding and increasing your traffic, and helping you find new clients. You can hire a team to assist in content creation, social media management, and even a paid media specialist for your business.  

Having the right people in the right seats is important. When you do that, you will be well on your way to increasing your company's revenue and seeing more success in your marketing efforts. Also, you can realize many benefits, including reduced costs, increased productivity, flexibility, and an expert team to help you achieve your marketing goals faster.

For any additional questions, you can contact us at    

Cápita Works
May 24, 2022


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