The role of a social media manager is to use digital marketing strategies to reach audiences on social media platforms. They also develop keyword-rich profiles and monitor activity on these sites to identify new opportunities for interaction with potential customers.
Moreover, they might also be called digital branders, content creators, community managers, or any other name that directly refers to their job. You may be wondering what a social media manager does and how their job differs from that of an online marketing specialist or an SEO specialist.
The responsibilities of a social media manager will largely depend on the company, its size, marketing strategy, and the type of audience it targets. However, regardless of industry or company size, the primary role of a social media manager remains the same: to create and implement effective social media marketing strategies that drive audience engagement and increase brand awareness.
Keep reading to learn more about this dynamic job role with lots of potential for personal growth.
Build and Manage a Company's Social Media Presence
Social media managers oversee and manage the company's social media presence on popular platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
The primary goal of each social media channel is to engage and build an audience. Social media managers work to achieve this by creating content, encouraging followers to engage, and generating brand awareness.
Depending on the company, social media managers may also have to create and maintain the company's blog, email newsletter, and other digital marketing assets.
You will use social media as a marketing platform to increase brand awareness and drive potential customers to your product or service. You can also use it to communicate with current customers, answer their questions, and build loyalty.
Monitor and Measure the Performance of Marketing Tactics
Social media managers are tasked with monitoring and measuring the performance of social media marketing tactics. Tracking tactics include tracking metrics such as post engagement, page likes, shares, and click-through rate (CTR).
- You will use these metrics to determine which social media posts are most effective, which posts get the most engagement, and which posts you should publish more often.
- You will also use these metrics to create reports that can help modify or adjust your company's marketing strategy.
- You will use your company's social media analytics dashboard to view and analyze performance data. Depending on the company, you may use a third-party dashboard to monitor and measure performance metrics.
Create and Maintain Content Calendar
Social media managers create and maintain content calendars for their company's social media channels. Your content calendar should outline the types of posts you plan to publish on each platform, their topic, and their frequency.
It would be best if you created a calendar based on your company's marketing strategy. For example, if your company's marketing strategy focuses on increasing brand awareness, you should create a content calendar that revolves around creating content that educates and informs your audience.
You will use your content calendar to determine what types of posts to publish on each platform. For example, you may publish educational blog posts on your company's blog and promote them through social media. You may also publish product updates, coupons, and brand milestones on social media channels.
Write Editorial Content to Grow Brand Awareness
Social media managers are responsible for writing editorial content to grow and engage your brand's audience. This content typically focuses on topics related to your industry, product, or service.
- Editorial content can include blog posts, images, videos, email newsletters, and other digital marketing assets.
You can use editorial content to educate your audience, generate leads, and drive potential customers to your product or service. You can also use it to connect with current customers, build loyalty, and turn them into brand advocates.
Managing social media channels can be challenging if you consider that there's always something you can improve. You'll have to create social media posts, respond to comments, and engage with potential customers.
Provide Analytics and Insight to Advance Strategy
Social media managers are responsible for providing analytics and insight to advance and modify the company's social media strategy.
- You will use data and insights from your company's social media analytics dashboard to adjust your strategy and refine your approach.
- You may also use insights from social listening and monitoring platforms to modify your strategy.
- You will use data and insights to identify which types of posts perform best, which social media channels are most effective, and which target audience segments are most responsive to your posts. You can then use this information to advance your strategy and create more effective publications.
Social media managers are responsible for managing and overseeing social media presence on popular platforms like Facebook, Twitter, and Instagram. The primary goal of each forum is to engage an audience and grow brand awareness. Social media managers work to achieve this by creating engaging content, encouraging followers to engage, and generating brand awareness.
Being a social media manager is a challenging but gratifying job. It requires a wide range of skills and the ability to stay on top of constant change in the industry. If you're passionate about social media and can deal with the daily challenges of the job, then this might be your career.
If you're interested in becoming a social media manager or working in marketing, please check out our job openings for remote marketing or social media management positions. For more information, you can contact us at firstname.lastname@example.org.